Mar 21, 2009

Been stalked by a giant chocolate muffin lately?

Avoid the Muffin with a Special K Bar

Me neither.

Apparently it's normal to obsess over "bad" food if you are a woman. Disordered eating, much? Eat the damn muffin. It's better than those cardboardy Special K bars -

Kellogg’s Special K Cereal (51%) (Rice, Wheat {Wholewheat, Wheat Flour}, Sugar, Wheat Gluten, Defatted Wheatgerm, Dried Skimmed Milk, Salt, Barley Malt Flavouring, Vitamin C, Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin B12), Glucose Syrup, Chocolate Pieces (11%) (Cocoa Mass, Sugar, Emulsifier {Soy Lecithin}), Fructose, Dextrose, Sugar, Humectant (Sorbitol, Glycerol), Vegetable Oil, Emulsifier (Soy Lecithin), Antioxidant (E320).



Stan said...

Some cereals, and their respective breakfast bars, are clearly riddled with sugar, sodium, fat and various hydrogenated ungoodnesses, but Special K's reputation as a healthy alternative is long overdue a revision. Sneaky ads, too.

Mór Rígan said...

Agreed Stan. Great website you link too. Thanks for that.

My pet peeve is their gendered advertising and their insidious slogan "stay special". Gross manipulation.